idr-1140
Title: The 8th Qualitative and Quantitative Methods in Libraries: International Conference (QQML 2016)
Authors: Tvrdá, Pavlína
Year: 2016
Language: cze
Abstract: Pavlína Tvrdá aktivně prezentovala výsledky testování služeb metodou Mystery Shoppingu v příspěvku připraveném společně s Alenou Pavelovou a Janou Orlovou: "Reimagining academic library user experience: Using mystery shopping to inform service decisionmaking at the Czech National Library of Technology."
Keyword(s): informační služby; kvalitativní analýza; mystery shopping; SWOT analýza
English keyword(s): information services; mystery shopping; qualitative analysis; SWOT analysis
Conference/Event: 8th International Conference on Qualitative and Quantitative Methods in Libraries, London (UK), 2016-05-24 / 2016-05-27
Rights: Dílo je chráněno podle autorského zákona č. 121/2000 Sb. This work is protected under the Copyright Act No. 121/2000 Coll. Licence Creative Commons Uveďte původ-Neužívejte komerčně-Nezpracovávejte 4.0 License: Creative Commons Attribution-NonCommercial-NoDerivs 4.0


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 Record created 2017-07-19, last modified 2019-07-17


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