Large-scale initiatives to embed persistent identifiers (PIDs) within UK research present both barriers and prospects for partnership across the sector. Drawing on experiences leading national PID programmes, this session will explore common implementation issues faced by institutions. Presenters will discuss challenges such as stakeholder engagement, change management, and demonstrating long-term value. Barriers including mapping complex and diverse research workflows pose difficulties for individual organisations. However, commonalities also exist between contexts that could be addressed through collaboration. The session will therefore consider opportunities for the research community to work together towards shared (inter)national goals. This includes developing shared policies, aggregating PID metadata, and exploring sustainable funding models to tackle obstacles transcending local practice. Q&A block follows after the presentation.